
Spark also books professional presenters and public speakers to represent its clients at high-profile events, in roles like keynote speaker, trade show booth presenter, master of ceremonies (emcee) and auctioneer, as well as on camera talent and voice talent.

Spark owner and professional emcee Andy Saks Andy Saks owns and runs Spark Presentations, a private company founded in 1998 that provides presentation skills training and speech coaching for executives, salespeople, marketers and other businesspeople, plus booth staff training for trade show exhibitors.

In your first few minutes on stage, put them at ease and set their expectations by giving them the full agenda for your event. Should I pee now, or wait for a break? If you don’t answer these questions, they tend to become distractions that prevent your audience members from giving you their full attention. You’ve connected directly with your audience members, assessed their collective mood, discovered the extroverts (who respond to every question) and introverts (who always stay silent), and shown everyone you care about their contributions to the proceedings, all of which helps you relax on stage. In the 15-20 seconds it takes to ask questions, you’ve not only lessened your own performance anxiety with a few key seconds to breathe and collect your thoughts.

At the 2:40 mark, I polled audience members about their attendance at past AlwaysOn Symposia, and saved the biggest “ginormous” round of applause for first-time attendees. I snuck in TWO of these three-question sets: - At the 2:03 mark, I asked audience members about their association with the stadium (the Wes Welker reference related to a photo on the screen of an Atrion employee wearing a painted face and Welker jersey). Here’s a video sample for you: In 2012, I emceed an IT seminar for Spark client Atrion called AlwaysOn Symposium, held at the Putnam Club at Gillette Stadium (home of the New England Patriots football team).
